In this technological era, there is significant use of smartphones among people all across the globe. The use of mobile devices has increased significantly among people in the form of smartphones and tablets. With this increasing use of smartphone users, there is increasing demand felt in respect to mobile apps by all kinds of businesses. The large E-Commerce portals such as Amazon also have a mobile app that allows users to place an order with the company without even visiting its desktop website. This is all possible because of mobile apps which facilitate users to quickly order a vendor about their requirements without even a need to visit the website through desktop. All thanks to technology which has made it possible to carry everything on a small mobile device, and perform a large range of functions. The use of mobile apps is growing significantly among businesses, and this is because of increasing acceptance of smartphone among users. It is therefore considered as mandatory for an E-Commerce operator to have their presence in the form of mobile apps so that they can target their customers efficiently. It is believed to have competitive advantage to businesses that offers accessibility to its web portal through mobile app. There are a number of reasons that supports the development of mobile app among businesses, and these are briefly explained as follows:
Customer Loyalty: This is considered as one of the most significant advantage of using mobile app in serving customers. Customer loyalty is highly important for an organisation to sustain its business operation for longer duration. In this highly competitive scenario, it has become extremely difficult for businesses to achieve retention of their customers. Each and every business is looking towards targeting the customers of each other, and amidst this highly competitive scenario, it has become a challenging task for businesses to retain their customer for longer time period. All thanks to mobile apps as they allow businesses to achieve retention of their customers and restrict them from visiting other service provider offering similar kind of products and services. Mobile apps are installed on smartphones, and once it is installed, the user is no longer required to visit the website of the company, and he/she can make orders directly through apps. The benefit to businesses is that they can ensure the repeated visit of their customers to their web portal and this increases the chances of earning higher revenue.
Cost Effective: Mobile apps are cost efficient as compared to using website in bringing a customer. Website requires significant amount of investment to be made in promoting it in search engine so that it can be visible to end consumers. But in respect to mobile apps, they do not require investment as compared to investment needed in website promotion. Once a mobile app is installed by the end consumer, he/she can become a regular customer of the organisation. This can be a source of competitive advantage to businesses having mobile apps, as they can ensure the sustenance of their customer positively over long duration. The only difficulty is to convince a consumer to install the app of the company, and once it is done, it provides regular benefits to the business owner.
Improved Business Promotion: Mobile apps are also beneficial for businesses because they allow easy marketing and promotion of their products and services. The concept of push notification is highly applicable in case of mobile apps whereby businesses send notification to all the users that have installed its app. The push notification in the form of message is visible to the user and they can therefore convince to look into the notification and subscribe for company’s offering. It is an easy form of promotional tool to businesses and the most significant advantage is that, it is targeted to the most appropriate end consumer. An E-Commerce service provider can features its offering easily through mobile app by way of sending push notifications, and it do not cost them any extra penny. Mobile apps therefore provides good opportunity to promote company’s products and services at no cost to the most appropriate and targeted audience. It can therefore provide great assistance in marketing assignment to businesses.
Direct Interaction with Customer: Direct interaction with customer is possible in a better way by way of having mobile apps. This is mainly because mobile apps are already installed on the mobile devices of end users, and this facilitates the company to interact with the customer directly over the phone. Many companies have started using online chat option to provide best services to the end consumer. Australian Assignment Help is one such company that has started using live chat option to provide better assistance to customers. With the help of chat function integrated within the mobile app, it can be possible to handle all the queries of each and every customer easily, and this allows the company to offer better customer service by way of immediately resolving their issues. Mobile app therefore provides a good platform to interact with the end consumer directly without having any kind of interference.
Mobile Apps are Faster: This is considered to be a significant competitive advantage in using mobile app over website. Mobile apps provide faster accessibility to the end user in accessing company’s products and services. With a single click, a user can open the app and navigate different sections of the website easily. With significant advancement in technology, the expectations of consumers have also increased drastically. They expect faster services from the service provider, and any kind of delay may result into the selection of substitute product and services available over the internet. It is therefore important for the service provider to offer faster accessibility to their products and services offering, and mobile app has been significant in allowing businesses to ensure faster services to the end consumer.
These are some of the important benefits of integrating mobile apps on website. An e-commerce site can gain positively by integrating a mobile app on their website and encouraging its customers to install it in their mobile phones.